ColetivoBrasil.org

I think maintaining “focus” is probably one of the most
important and the most difficult “challenges” we face when
running an online business and trying to establish what will
make us successful. Especially when you consider how many
different opportunities we are bombarded with each and every day
that can so easily distract us from what we are trying to
achieve.

One of the tactics that I have found works is to be very clear
about what I am doing and ensuring that what I am doing right
now is contributing to the achievement of my vision/goals. So
each time we do some work on our business we need to ask
ourselves “What is it contributing to the achievement of my
goals?” If my goal for this week is to make let’s say £1,000
then is what I am doing right now helping me to achieve that or
am I doing things because I enjoy them and they are actually
adding nothing? Do you have a list of tasks which will lead to
the achievement of your goal for today/this week/this month etc?
If you don’t then what are you actually going to achieve this
during this period? Will you succeed or will you end the period
feeling frustrated because despite keeping busy you have not
achieved?

So, just by way of example, if you spend hours and hours posting
to forums are you absolutely certain that is contributing to the
achievement of your goals? Do you do it to increase your profile
and drive potential buyers/partners etc to your website; is it
to help you learn, is it because you like to help others or is
it a way of avoiding doing something i.e. the age old enemy of
invention (action) called procrastination? If someone asked you
to “justify” what you are doing (assuming you are doing
something related to your business!) right now in terms of the
achievement of your goal for today/this week/this month would
you be able to?

A friend of mine has a framed set of his goals on his desk
(which is a desk he uses purely for his online business)with the
picture of the boat he wants to buy when he is successful! Every
time he feels that he is starting to get distracted he looks at
that framed set of goals and the boat and asks himself - is what
I am doing right now going to get me on that boat?

Now that’s what I call focus.