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Archive for the 'School of Marketing' Category

Start a Fire Sale! Give Your Faithful Clients Bonuses!

When is the last time you received an unexpected gift? Or a larger gift than you had expected?
Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT […]

God’s Chosen Vessel

“The earth trembles under an unloved woman…”Proverbs 30:21-23
Leah was always second best, in the eyes of Jacob and in the eyes of others. Her sister Rachel was always being exalted over her. We see a perfect example of this in Genesis 31, verse 33.
Even though it had been Rachel who had stolen Laban’s […]

Your Personal Fortune Is In Your Words!

What is the most important skill you can possess as an Internet Marketer?
Your words!
The words you choose to use in your ad copy, in your sales letters and on your website will determine your success in sales!
Improve your “word” skills daily. Read the ads that come to your mailbox (spam) and learn what words others […]

How to Put Your Picture On A Real US Postage Stamp

If you haven’t seen a personalized postage stamp yet, you may be
surprised to learn about this extremely cool new concept
developed by the US Postal Service. For many years now, printing
companies have offered the ability to put your picture on a
“stamp” just for fun. Those weren’t real postage though, they
were just stamps made to look like […]

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.
Since your customers have already done business with you […]

Automating Your Follow Up Messages

Autoresponders are an extremely powerful way to streamline your business. By automating your business, you will decrease your work load while increasing the impact of your marketing campaign.
I can’t stress enough how important this is to do from the very beginning! It can be overwhelming to suddenly have dozens of prospects needing answers immediately. The […]

The Case Of The Duplicate Freaky Email Marketing Message

The other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks.
When he told what the Email message said the hair on the back of my neck […]

Website Resolutions

As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty […]

E-Marketer’s Bible: 10 Commandments You Need to Follow

Electronic marketing is a very creative field. It has few if any restrictions and there are multiple approaches to managing e-marketing campaigns. Only sky is the limit. However there are some “golden rules” of e-marketing that should not be breached.
The First Commandment
Do not Spam
Spamming is a “double sin”. Firstly, it is simply an unethical way […]